I want to say it was about a month ago I was in the Short Hills Mall and noticed this store. It was a tiny store with two spin bikes in the window. For the life of me I could not understand how there was a store with two exercise bikes in the ENTIRE store and it was going to survive. Initial thought: this store will be here for 5 minutes. And then I researched this little store called Peloton. Mark my words – this bike they are selling could be the wave of the future.
Ready for this? Yes, it is a spin bike. You adjust your seat, you clip in, and you are off…not just yet. What you don’t know is that there is a screen that sits on top of the handle bars:
This touch screen navigates the spin world. You know how you have ON DEMAND on your cable box? This screen has ON DEMAND OR LIVE SPIN CLASSES. Meaning, lets say you wake up and there is a Peloton spin class in the city at 8am. Instead of schlepping to the class, you can sign on and spin at home WITH the actual class. Not kidding. The real live class. If you live in Utah, you can sign on and bike with the 8am spin class in NYC. YOU CAN LIVE ANYWHERE!!!! It is genius! The music is incredible, the instructors are hard core and at the end of the ride you’ll get a total score for the ride. And if you’ve set up competitive filters, you’ll know how you did compared to, say, chicks in your age group or your workout friends. What makes this even more incredible? IF your friend owns this snazzy bike or you are looking for someone you know to ride with, you can click onto Facebook Connect, see who among your friends wants to ride with you, as well as other riders who’ve decided to share their participation in the live class. There’s also a chat window that you can have open to bitch or cheer on your workout friend during a live or streaming class. Not really sure the chat window would do it for me while I am sweating my ass of but maybe some peeps need that extra encouragement.
Who is the brains behind this innovation? Believe it or not, it is John Foley, the former president of Barnes & Nobles eCommerce. Foley learned in the e-book business, money wasn’t made with the sale of the Nook, it was made with the actual downloads on the Nook. Therefore, although the bike is $1995 (not cheap but also the same amount as any great stationary bike) the owner is required to pay $39 a month to participate in the interactive spin classes. You can look at like this, a normal spin class costs let’s say between $25-$35 PER CLASS. Here you are paying $39 a month for unlimited live classes with pretty great music. Don’t believe me?
Take a ride over to the Short Hills Mall and try it.
I am not sure I would be spinning with Greg on the couch like this:
But since they opted to use a belt drive instead of a noisy chain, the bike is very quiet. If you are an early riser like me you can get in your workout at the crack without waking the kids! No need to travel, available any time, no potential for embarrassment seems kind of ideal for people who love staying close to home, especially if you work from home!
Want to learn more? Here is the video when the bike was on Kickstarter…
My feeling is this, if the bike is as successful as the Nook – Foley is onto something HUGE.
Thoughts? Are you into this?
Check them out online at Peloton Cycle.